About My Experience
Tara Wurtz is a seasoned hospitality executive with over two decades of experience driving sales, marketing, and revenue performance across nationally recognized hotel brands. As the current Regional Director of Sales for Dellisart Hospitality, she leads a diverse multi-brand portfolio—including Hilton, Marriott, IHG, Best Western, and Choice Hotels—across key markets in the Midwest and West Coast.
Tara is known for implementing data-driven, customer-centric strategies that maximize RevPAR, optimize OTA and GDS channels, and accelerate national and global corporate account growth.
Revenue-focused at her core, she delivers measurable results for both clients and properties by maximizing client lifetime value, breaking down organizational silos, and aligning cross-functional efforts through strategic, insight-led decision making.
How Would I Describe My Management Style?
My management style is collaborative, performance-driven, and grounded in mentorship. I believe in setting clear expectations, empowering team members with the tools and data they need to succeed, and holding them accountable with a balance of support and autonomy. I lead by example—whether it’s jumping into strategy sessions, navigating challenges with clients, or coaching team members through complex negotiations.
I foster open communication, encourage cross-functional alignment, and focus on outcomes that drive both individual growth and organizational success. Ultimately, I prioritize building high-performing, motivated teams who are engaged, strategic, and laser-focused on results.
Why Do Business With Me?
Because I don’t just sell rooms—I build long-term partnerships that drive meaningful results. With over two decades of experience in hospitality sales, I understand how to align property performance with client priorities, deliver consistent ROI, and simplify the booking process across multi-brand portfolios. I take a consultative, data-informed approach to every opportunity, backed by deep knowledge of revenue strategy, brand standards, and the ever-evolving travel landscape. I care deeply about service, I follow through on what I promise, and I take pride in creating solutions that make my clients’ lives easier, and their travelers feel valued. When you work with me, you get a trusted partner—not just a point of contact.
A Few of My Personal Favorites
- Food: Lobster rolls and authentic Italian dishes, or a Beef Wellington.
- Hobbies: Traveling, concerts, Milwaukee Bucks games, and community advocacy
- Music: 90s R&B is my happy space—a soulful blend of smooth vocals, heartfelt lyrics, and groovy beats, and don’t forget Taylor Swift!
- TV Shows: Anything produced by Taylor Sheridan or Nicole Kidman
Places to Visit: I’m a diverse traveler who loves checking the boxes at every stage of life—whether it’s soaking up the sun on a beach, exploring the energy of NYC, indulging in the beauty and food of Italy, or diving into the charm and history of London, this is what brings me joy!