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The New Reality of Hotel SEO: Zero-Click and AI: Free AI Report for Your Hotel’s Visibility

By September 20, 2025October 6th, 2025No Comments

A recent Phocuswright report notes that 37% of travelers now trust generative AI recommendations enough to act on them. As a result, many hotels are struggling to get their properties cited in these new results. This means ranking on AI engines will be a crucial part of the future of SEO.  The New Reality of Hotel SEO: Zero-Click and AI:

Free AI Report for Your Hotel’s Visibility

Have you noticed a drop in your hotel’s website traffic, even with a strong presence on search engines?  Consumers are now asking AI engines for “AI-generated itineraries,” like:
  • “Plan a five-day romantic trip to Miami with a budget of $3,000, including a hotel with a beach view and a great spa.”
  • “Find me pet-friendly hotels that are four stars in Austin that are walkable to live music venues.”
A recent Phocuswright report notes that 37% of travelers now trust generative AI recommendations enough to act on them. As a result, many hotels are struggling to get their properties cited in these new results. This means ranking on AI engines will be a crucial part of the future of SEO.
We’re here to help you take control of your hotel’s digital narrative. Our strategy is built on four pillars to ensure AI works for you:
  • Getting Found by AI: We’ll clearly define your brand’s identity so AI systems and human users can understand it.
  • Becoming an Authority: We’ll establish your brand as an expert by showcasing your knowledge across AI platforms.
  • Optimizing for the Right Audience: We’ll optimize your reach so AI recommends you to the perfect audience at the perfect time.
  • Tracking Your AI Presence: We’ll monitor how AI models like ChatGPT and Gemini discuss or recommend your hotel brand with monthly reports.

We would like to share some of our AI research and how your hotel ranks within the AI engines. We can help you with the best practices that will boost your brand, revenue, and visibility in this new landscape. Would you be available for a brief 30-minute chat next week to review the findings? Book directly on our calendar: calendly.com/gordon or email Craig Stechman.